If your pro shop isn’t up to par (profitable, offering fresh merchandise and featuring engaging displays), you’re cheating your Members and your Club’s operations. When Clubs understand how to utilize their pro shops to their advantage (beyond a logo-ed collared shirt and golf balls), it’s a win for the Club, the shop owner, the staff and the Members.
There’s a simple way to start.
SCS’ risk free Merchandising Opportunity Assessment can help you to audit your pro shop and determine key areas for improvement that will increase your bottom line. SCS’ Mark Bergman will guide you through it.
Mark Bergman gets it.
As a Head Golf Professional, Golf Club Owner, and multi-award-winning PGA Professional, he has figured out the secret sauce for boosting revenues, giving merchandise a purpose in elevating the brand experience and the Member experience. This combined with best practices in operations, Marks’ proven formula for success, has helped Clubs double or even triple their merchandising sales while driving engagement and retention. Mark is ranked in the top 1% of the 29,000 PGA Professionals nationally.
Don’t know if your pro shop makes the cut?
When assessing, take a moment to consider the following:
Do you currently have an inventory plan?
What about a merchandise assortment plan (MAP)?
What are your current sales categories?
What are your sales by month by category, and what is your merchandise revenue by month?
What is your markup schedule? Do you have a pricing plan?
What is your procedure for releasing new inventory?
Do you have a large amount of excess inventory at the end of the year?
Do you have a seasonal promotional calendar?
Address low-hanging fruit to increase sales, fast
Increase sales by bringing merchandise to your Members
Find ways to use the pro shop experience to make Members feel special
If you’re ready to take a swing at elevating your pro shop, contact us. We offer services including:
Full golf operations assessment
And we even offer golf professional coaching and development