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Lyn is a consumer behavior specialist, business strategist and award winning interior designer with over 30 years of experience creating intentional and engaging environments that bring brands to life. She uses her knowledge of design, business, consumer behavior and environmental psychology to craft interactive and emotionally engaging experiences that delight customers, elevate brands and increase bottom lines. Lyn’s ability to create an exceptional customer experience translates perfectly to the club market — she shows club managers how to adapt their physical environments to maximize member interest and engagement.
Lyn is the founder of Retailworks, Inc., a branding, design and consulting firm specializing in retail, corporate and hospitality spaces. (www.retailworksinc.com)