Ryan is an award-winning, industry-recognized Club expert and coach who specializes in providing strategies to help Clubs strengthen their operations, improve their Member experience, build winning teams and increase their overall Club health and success.

With over 30 years of experience in the hospitality industry, serving not only large corporations including Walt Disney World, ClubCorp and Arnold Palmer, but also 25 years working in Club Management, Ryan has both the hands-on skills and business acumen needed to create an unforgettable Member and guest experience.

Ryan’s understanding of the challenges faced by Clubs and their leaders inspired him to launch his hospitality and business consulting company in 2005. Due to the rising interest from Clubs, given Ryan’s expertise, he spun off a dedicated Club-centric division in 2015 called Strategic Club Solutions. Through SCS, Ryan helps boards, owners, and management teams unlock opportunities within their Clubs, taking them to previously unthinkable new heights.

Ryan has served over 400 Clubs, HOA’s, POA’s and Communities and received numerous awards, including Boardroom Magazine 2019, 2020 and 2021 Excellence in Achievement for Strategic Planning, Marketing Company, Branding/Communications, and Consulting Company. SCS was awarded Golf Inc. 2019 & 2021 Advisor of the Year, and CIO Applications Top Club Management Solutions Provider. He is a national speaker and recognized as an approved CMAA speaker. He has presented over 75 presentations nationally on topics including “Next Level of Strategic Planning,” “Infusing Performance Management and Culture to Build a Winning Team,” “The Secret Sauce to Managing Costs and Delivering an Experience in F&B”, “Managing Up”, “You’ve Been Served, Exceptional Service in Private Clubs.”

Work with Ryan to connect the patterns and find core problems at your Club, HOA or Community rather than just treating the obvious symptoms. You’ll see tangible results and a positive impact that will transform the success of your Club and/or Community for years to come.

Laura is a marketing and branding expert who uses research-backed, neuromarketing best practices and principles to help Clubs define their brand and integrate it within every Member touchpoint and experience. She aids with brainstorming, messaging, branding, planning and developing deliverables to tell a Club’s story and create more loyal Members.

Laura founded and has directed a full-service marketing firm for 21 years and has experience working with a variety of clients in the restaurant and hospitality industries. She started a youth volleyball club in 2010 and works with 500 youths annually with camps and club opportunities. She serves on the MTEF Board of Education Foundation and is an active member of TEMPO Milwaukee. Laura joined the Team at SCS when we launched the SCS name in 2015.

For years, Laura has attended conferences like NMSBA (Neuromarketing, Science and Business), studied the theories of neuromarketing experts like Roger Dooley and taken classes from branding and storytelling champion, Donald Miller. She leverages her skills and experiences to create smart, proven strategies for Clubs that help them define who they are, what makes them unique, and what makes people want to be Members. Once she helps a Club understand its true identity, she uses this as a framework to develop influential messaging, creative deliverables and powerful Membership strategies.

Laura is a fun and engaging national speaker and is recognized as an approved CMAA speaker. She has presented nationally on topics including “The Power of a Brand,” “The Power of Pictures: Tips and Triggers for Motivating Your Audience Through Images,” “How to Use Brain Science to Better Understand Your Audience,” and “Using Neuromarketing Tips to Run a Better Club.”

When you work with Laura, she’ll challenge and encourage you to approach your Club’s brand and story with a fresh perspective while creating results that increase current Members’ pride and prospective Members’ desire to be a part of something so incredible.