About us

We're Strategic Club Solutions

Give us your toughest problem. Our Club advisors will unpack it, power through it and solve it. Let’s work together from discovery to execution to results.

We look forward to meeting with you to see how partnering before, during and after the plan will benefit your Club.
Strategic Club Solutions

Executive Team Of Club Advisors

Ryan Doerr


Certified Coach, Master Facilitator

Ryan Doerr brings 28 years of hospitality industry experience with 19 years in Club Management. As a successful manager, entrepreneur, multiple-business owner, mentor and coach, Ryan has helped boards, owners and management teams unlock opportunities within their Club, and take them to new heights previously unthinkable.

Ryan has worked and consulted for a full spectrum of operations across the U.S.  From large operators like Walt Disney World, ClubCorp and Arnold Palmer. As well as over 50 privately owned and Members owned clubs.

Leveraging his experience, Ryan founded his business consulting company, Fokus Forward, LLC (Now The Spire Group), in 2005 in response to the needs of a managing partner. Soon after, Ryan spun off a division called Strategic Club Solutions focusing as a Club centric consulting company. SCS specializes in the unique needs and demands of private and public Country, City and Athletic Clubs delivering solid results for Club. SCS specializes in services including: strategic planning, marketing, sales, service training, operations, surveys, executive search, membership growth and engagement. SCS partners beyond the plan ensuring maximum results. 

Ryan and his team are passionate about serving the Club industry professionals find hidden see opportunities, fill gaps and help them advance. Often, he finds simple adjustments make a huge positive impact.

“I started Strategic Club Solutions in response to my colleagues in the Club industry. I’ve been fortunate and strategic in surrounding myself with successful alliances in years past. This business allows my team and I to now help others.”

“With years of experience in private Club management and decades in the hospitality industry, I’m able to bring solid financial practices.”

John Clark

Finance Consultant & Strategist

John brings 30 years of experience serving as a Business Strategist and Advisor to Clubs to achieve lasting results. Through his experience, John delivers strategic and financial insights that focus on the foundational relationship of finance and operations, bridging a traditional gap between the two disciplines. These insights build a stronger foundation for a Club to perform to achieve financial health and operational strength.

John’s significant experience as a business leader aids his clients to achieve ongoing improvements. With a resume building success in organizations like Kemper Sports, First Tee, Potbelly, Jimmy Johns, and Deloitte & Touche, his breadth of business and financial acumen combined with Club and hospitality management make him the perfect addition to the SCS team. John aligns financial and business goals with a Club’s capabilities to ensure a best in class Member experience and financial health while also stretching the Club to achieve at its full potential.

John also provides significant experience in raising and securing long-term capital, mergers and acquisitions, improving cash flow and developing programs to reduce costs without negatively impacting the member or customer experience.

Lastly, John has a working knowledge in the back-of-the-house aspects of a Club by working with executive management and accounting staff. This helps Club staff improve their financial acumen relative to their roles within the Club along with improving financial and management reporting to align with a Club’s strategic and tactical goals.

Kevin J. Ehlert, ccm, Fmp

Principal, Club Strategist

Kevin J. Ehlert, CCM, FMP has a thirty-year professional career in private club management with a specialty in 100+ year old historic clubs. Most recently, Kevin served as the General Manager at the venerable Wisconsin Club leading the team of professionals at the prestigious city club in downtown Milwaukee and their full-service country club. In addition, he was the Assistant General Manager for the 5-Star Platinum and Distinguished Emerald Club designated Interlachen Country Club’s where he oversaw the execution of the 2016 Junior Ryder Cup. Additionally, Ehlert’s club management experience includes Chief Operating Officer for the Sutter Club in Sacramento and The Woman’s Club of Minneapolis.

Ehlert also served his fellow CMAA managers in various duties and responsibilities including as the President of the Upper Midwest Chapter, board member for the Wisconsin Badger Chapter and on committees for the Golden State Chapter. He has been involved on National committees such as Chapter and Member Service, Certification, Wine Auction and various at-conference volunteer opportunities. Kevin is a member of CMAA’s International Wine Society, the National Club Association and a Level I Sommelier with the Court of Master Sommeliers. Furthermore, he earned the National Restaurant Association’s Foodservice Management Professional (FMP) certification in 2002 and certified club manager (CCM) designation in 2013 and is a member of the Club Management Association of America Honor Society.

Kevin’s experience includes the governance and operation of 501(c)(7), 501(c)(3) and for-profit clubs. He brings a unique perspective to club consulting through financial and asset management, capital improvement, enriched member and staff satisfaction, team development, service enhancements, 501(c)(3) restricted fund and endowment administration, and has extensive expertise in new construction and the restoration and operation of historic clubhouses. Ehlert believes that the club experience needs to be reimagined for the future and that all generations benefit in being part of this community. His passion for the club industry is evident in the commitment to developing the young managers and rising stars in club management.

Kevin and his wife Cheryl reside in Menomonee Falls, Wi with their daughters.

“I am grateful for the opportunity to share what’s taken me a lifetime of experience to perfect.”

“It’s a privilege to coach and mentor sales people and leadership teams. Together we are able to achieve the highest level of success which benefits everyone.”

Joyce Laurien

Vice President of Membership

Joyce brings 25 years of experience in the private club and hospitality industry. Her accomplishments have included everything from developing successful strategic sales and marketing plans to increasing member enrollments and improving member retention; new product development and launches; numerous club re-inventions, acquisitions and expansions as well as Board and Committee development and engagement.

Joyce has served over forty owned and managed clubs nationwide working directly with club leadership teams – General Managers, Membership Directors, Member Relations Directors and Private Event Directors. Her mantra of “Motivate, Coach & Inspire” led to year over year revenue growth and over-achievement of sales plans on a regional level. Her enthusiasm for the club lifestyle was evident in all she did, and she imparted that on those she worked with.

She’s a Member of ClubCorp’s Presidents Club and has earned multiple awards including ClubCorp Super Star Award for the Business & Sports Division and Team of Excellence Award-Membership Sales.

Joyce is a life-time Chicagoan. In her free time, she is an avid fitness fan, enjoys golf, hiking, cooking and fine wine. She supports and participates in local causes she believes in.

Maikel Correa

Culinary and Operations Specialist

Maikel is a 20+ year veteran in the hospitality and private club industry. He has worked in every aspect of food and beverage including private country clubs, find dining, special events, concessions and bar management. Other areas of expertise include profit and loss analysis, strategic planning food and labor cost controls, menu development, payroll, human resources, information technologies, audio visual, and employee development. He started his career as a line cook. Maikel resides in Thiensville, Wisconsin with his wife Michelle raising two boys. 

“I have the unique advantage of bringing inside perspective to our clients. Having served years in the back of the house, I know what it takes for establishments to do it right.”

“As a Strategic Club Solutions team member, I get to challenge, encourage and really stretch the ideas and tactically marketing strategies for our clients. It’s like our clients get an entire marketing agency when working with us.”


Vice President of Marketing and Strategy

Laura Leszczynski brings over 25 years of business experience having owned her own marketing and branding agency, co-founded a youth volleyball club serving 400 athletes annually, managed team members and executed creative deliverables serving a wide range of industries and clients. She has years of experience in the restaurant and hospitality industry working with clients from start-up to event planning those celebrating their 50 year anniversaries.

Applying neuromarketing best practices and smart strategy, Laura aids in messaging, branding, planning and brainstorming. She gives presentations nationally on influencing brain behavior enlightening and educating in a fun and engaging way. She will work with you to uncover hidden opportunities and discover tipping points in consumer behavior.

“Never underestimate the power of a well-designed environment. With a few changes, you can transform the way your members feel in your Club, how they use the space, and what they remember about their visit.”

Lyn Falk

Consumer Behavior Specialist

Speaker, Author

Lyn is a consumer behavior specialist, business strategist and award winning interior designer with over 30 years of experience creating intentional and engaging environments that bring brands to life. She uses her knowledge of design, business, consumer behavior and environmental psychology to craft interactive and emotionally engaging experiences that delight customers, elevate brands and increase bottom lines. Lyn’s ability to create an exceptional customer experience translates perfectly to the club market — she shows club managers how to adapt their physical environments to maximize member interest and engagement.

Lyn is the founder of Retailworks, Inc., a branding, design and consulting firm specializing in retail, corporate and hospitality spaces. (www.retailworksinc.com)

Nevena Jevtic

Human Resources, Talent, and Survey Specialist

Nevena has over 12 years working experience in various industries ranging from niche retail markets and administrative settings to private city clubs. 

After earning a Bachelor of Arts degree in Industrial & Organizational Psychology from DePaul University, her interests in employee turnover, organizational change, and other topics led her to pursue this area at the graduate level which she describes as the “people side of an MBA”.

Nevena most recently earned her Masters degree in Industrial/Organizational Psychology as well as the prestigious SHRM-CP certification. 

She strives to use her knowledge of Human Resources and psychological factors affecting employees at work to partner with businesses in need of a strategic business partner.

Employees across industries are all motivated by the same factors. What separates a good and a great organization is whether they listen to their most valuable asset, their people, to hear what is and isn’t working. What’s even more important is what they do about it.

Peyton Petersen

Digital Marketing Specialist

Peyton’s formal education is his degree in Marketing with an emphasis on Sales Management. An entrepreneur, he started his company with the mindset to help improve one’s online presence through the power of social media. His years of experience have proved him to be a successful digital manager/marketer who brings results to Golf Clubs through the power of social media and paid advertisements.

He brings his love for the industry providing a fun, memorable online presence that encourages engagement which entices new members to be a part of the club community. 

Peyton Petersen in suit and tye

In just 7 months, I was able to add 32 new members and $155,000 in revenue to a private Club by making one simple change. I’m excited to bring these types of results to your club!

He really helped turn our club around

Ryan came in to a very difficult situation at our club and really added the strong leadership and management that was badly needed at our club. He really helped turn our club around and making it fun again. His help with our strategic plan and our Membership growth were phenomenal and just what we needed. I know he has earned the respect of the membership and the staff while dealing with some tough situations.

Merrill Hills Country Club
Greg Ksicinski
Principal at SVA Certified Public Accountants
Board President, Merrill Hills Country Club