One of the most significant private club challenges today is effective communication with the younger generation. At Strategic Club Solutions, we are consistently seeing a need for diverse preferences in our clubs’ survey data. Unlike previous generations, where newsletters and bulletin boards were the norm, today’s young members seek convenience, immediacy, and a digital-first approach....Read More

If you haven’t read Bridging the Communication Gap: Engaging the Next Generation in Club Life or 10 Most Critical “Must Not Dos” When Attracting a Younger Generation through Communication, we recommend you check those out first. 1. Conduct a Digital Audit Assess your current digital footprint. Ensure your website, social media, and other digital platforms...Read More

Have you read our Bridging the Communication Gap article? We recommend starting there before reading our 10 must not dos. When attempting to attract a younger generation through communication, there are several critical ”must not dos” that clubs should be aware of. Avoiding these pitfalls is essential for effective engagement and building a positive relationship...Read More